Home staging is preparing a home to be placed on the real estate market. Stagers prepare a home in a manner
that helps increase the sales price, helps decrease the days on market before a sale and does this at a cost effective staging
price.
The degrees of staging varies from provider to provider. Some stagers decorate to make the
property more desirable and to stand out from the competition. Other stagers include advanced techniques like merchandising
and marketing.
Merchandising methods include:
planned presentation from entry to exit based
on the marketing data
emphasis on features and benefits of a home
emotional connectors of the home and lifestyle
color stimulation and complimentary enhancement.
Marketing a product is a very important guide
to merchandising a product. Who are the people most likely to buy? What is important to that group of consumers?
Which features are important to their lifestyle, schedule and responsibilities?
When you go into a store there are different
experiences planned for you to encounter. The layout of the inventory is planned based on known shopping habits and
experiences of past shoppers. This is the same with a staged property. The features of the property must be remembered
by the potential buyers. The good stager will utilize merchandising methods and marketing data to produce a desirable
product so the consumer can place value and emotion to their desired object.
Very few successful products are placed
on the market without merchandising and marketing preparation. The reason for this is the same reason that homeowners
should never place their product (their home) on the market without professional input. The reason is very simple -
it works.
Successful business owners know this and so should home owners. Home owners are in the business of trying
to sell a product for a highly profitable outcome. Don't hope, take action.
Our students are trained and knowledgeable
on the staging guidelines, merchandising procedures and marketing needs in the real estate field. If you are looking for a
stager, look for The Real Estate Home Staging School Graduate. If you are looking for a Home Staging Training School,
you are in the right place.
Leslie
The Real Estate Home Staging School TM
Once you have made the
decision to become a Home Stager, the work begins!
We suggest you begin with writing down what you think you need to learn, and then what are the criteria
on which you will make your decision. The criteria could follow the 3C’s.
What are the 3 C’s? Content.
Convenience. Cost.
Content: Refer back to what you wrote, what you need to learn, and view potential staging
school web sites to see if they offer what you need.
* If
you need to learn the intellectual and physical aspects of home staging look for a course that focuses on Home Staging Skills.
* If you want to start your own home staging business
look for a course that has a significant focus on the business building element of a home staging business.
* If you need one element of training only, choose a company
that provides training modules for that element. You do not want to buy an element you do not need or want.
When you are researching
potential home staging schools, remember the saying, if it sounds too good to be true, it probably is not true.
Also, some schools give you a bunch of “stuff” along with your training course. A
t- shirt, hat, apron, book, picture hanging kit and the like. The money spent on these trinkets is coming
out of the profit they are making on your course fee. You can buy trinkets later!
Convenience: Now, is this training something you will:
* accomplish
from home on your schedule
* go
to a classroom to learn
* travel
to and incur that travel expense to accomplish
*
try to find locally
With the commitments to our families, taking the kids to school, soccer practice, ballet lessons, it
may be hard to commit to time away from the home. Others may be able to leave for a 3 or 4 day session
in another city or state. What scenario fits your need? Determine that and use that criteria in your search
for a Home Staging School.
These
questions answer the C of Convenience.
Next, is Cost. How much am I willing to pay for the training?
You should start with an estimate of what you have available to spend on your training.
Determine the Total Cost of the class not just the school fee. If you have to travel, what will it cost in: time, gasoline,
hotel, meal and tips, sitting fees, dog kennel fees. Consider all of the things that have to adjust to
make the journey and assign a dollar value to add to the course fee for your total cost.
Often, leaving town and working in classroom environment
is the best option. Some people learn well in groups and love the interaction. Others prefer the quiet
and convenience of sitting at their home office or computer and working from there. Decide which will maximize
your experience. Only you know the best environment for your specific learning experience.
Once you know this total cost figure for out of town
training, calculate it for local training, home study training, and on-line training.
Only when you know the Cost, Content and Convenience should you make your decision. And, one word of caution, doing this research
and analysis should take a while. Be Patient and Make A Good Choice.
Eileen Wheeler
Owner, The Asheville Home Staging Company
Co-Founder/Co-Owner, The Real Estate
Home Staging School
The solution to the job loss dilemma is right in front of your
face! Instead of marketing your skills and knowledge to the few current job openings (like the other 16 million unemployed),
the smart move would be to offer your services (business) to the world. Seriously.
Job security is non -existent
today. Thus most people lack trust no matter the direction they turn. Trust yourself to do what has to be
done, to secure the future of your family. Your employers have used your talents to their benefit, now it is time to turn
the table. To your favor.
Offer your services as a business. Market to individuals, businesses,
corporations and other groups and let the benefit be to you and your family.
If you need more confidence in
offering your services to the world, that can be achieved when you take control.
You take control of the situation
by analyzing your skills, talents and experience. Your top skills, talents or
passions indicate the services that you should offer. You have to offer top of the line services or products! If it isn't
the best then you need to polish, update or increase your skills. Attend classes and increase the caliber of your services
before you open your door!
The service or product that a business offers is vitally important, as is
being able to make the business succeed. A small business owner presents their expertise to clients but also presents stability
to back up that sale.
A business owner must have what is known as reasonable knowledge in many areas:
- Service and products
- Bookkeeping and taxes
- Office Management
- Legal Documents and regulations
- Advertising
– all medias
- Marketing and Research
- Web Access and how to use them
- Planning and setting up the
business- Business Plan and all of the above matters
If it seems overwhelming, consider this.
When you commit to a new path, you educate yourself and seek advice and counsel from those who have accomplished
your goal. Not unlike when you join a new company, generally someone stands out you can credit with providing support and
guidance for success.
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About
Us:
At The Real Estate Home Staging School, our classes lay out for you, step by step what you need to
succeed. We list and explain the areas that, we and other business owners have had to plan, implement and run in our established
businesses. Our Mentor program provides you with that “someone” guiding you to success.
The Real Estate
Home Staging School was founded to educate individuals in:
- Home Staging and Redesign (Skills,knowledge and experience)
- Business
Owner skills and knowledge
You also receive:
- A complete business plan
- Hands on forms,
tips and experience
- Organized and planned procedures to run a successful business
- The confidence to succeed
(by knowing you are not alone)
Remember without a complete business plan , you will NOT have
a successful business!
We offer complete educational programs and individual classes. Also
with our mentoring program, you will not be alone but with a mentor who has been in your shoes!
Trust yourself,
analyze yourself, obtain continuing education if needed, Start your new business with us at your side.
